About Modern Baking
Modern Baking provides the latest product and service information to the $20 billion in-store and $14.9 billion retail baking and foodservice markets. The magazine, which chronicles, addresses and presents solutions for the issues that most affect the bakery business today, reaches bakers who buy for 86,000 locations. Editorial includes features on successful operations, hands-on baking, new formulas, product news, cake decorating, and articles focused on trends affecting the industry.
Markets served: Buyers for In-store, Retail, Specialty Wholesale and Foodservice Baking Markets
In addition to the monthly issue:
Buyers Handbook, annual
The Buyers Handbook is the largest directory in the bakery industry and a central source of information vital to the nation’s bakers. More than 400 organizations are listed with their products and services in the nearly 200 pages of this annual directory.
Leaders in Baking Innovation, annual
This magazine chronicles new or innovative products as they make an impact on the bakery industry. It profiles how new equipment, ingredients, packaging ideas and software is used in particular bakeries to the benefit of those using them, distinguishing between the old and the new. The Leaders in Baking Innovation also remains in circulation at industry shows and event throughout the year.
Special Subject publications
Each year, Modern Baking explores the hottest growth areas and latest developments in the baking industry with special publications. Bakers can turn to these publications for answers on unique opportunities and obstacles as they arise.
Healthy Baking Seminars
These Modern Baking-hosted seminars, held in conjunction with Natural Products Expo West in Anaheim, Calif. in the spring and Natural Products Expo East in Baltimore in the fall, explore the most significant trend in the industry: more healthful products. Panels of experts debate and discuss the myriad of issues impacting bakeries in their quest to appeal to a huge and growing market of health-conscious consumers.
